"What I hope will happen at the least is that many market research buyers will finally see the light and agree to pay more for higher quality sample." Are you nuts? When has anyone in this industry done what's good for the industry as opposed to what's good for them at that very moment? Buyers want "high quality sample" and low price, and vendors are more than willing to oblige and provide the "highest quality sample," of course. This industry is so ripe for innovation, but true innovators don't give a damn about this second-class industry.
great discussion - thanks for sharing the insightful commentary
"What I hope will happen at the least is that many market research buyers will finally see the light and agree to pay more for higher quality sample." Are you nuts? When has anyone in this industry done what's good for the industry as opposed to what's good for them at that very moment? Buyers want "high quality sample" and low price, and vendors are more than willing to oblige and provide the "highest quality sample," of course. This industry is so ripe for innovation, but true innovators don't give a damn about this second-class industry.