Welcome to Whiskey Tango Research Bot

Based on a LinkedIn poll I ran a few weeks ago, I have decided to change the name of this blog from “Market Research Sucks” to the just as cheeky but perhaps slightly more palatable “Whiskey Tango Research Bot.” Everything else is the same, and all of the old posts are still available. Just note that you need to go to whiskeytangoresearchbot.substack.com for content now instead of the old marketresearchsucks.com.

This will remain a sharp, informative, and clear-eyed “love letter” to the market research industry. But, um, yeah, I hope people are more inclined to share my links now.

Cheers and thanks for reading.

-CW