The Next Gen of Market Research Bloggers

Gen X may be running the show now, but a lot of the work in market research is being done by Millennial and Gen Z staff, and, well, they have opinions too.

I set out last month to find market research’s Sahil Bloom. If you’re not familiar with Sahil, he just wrote a bestselling book called The 5 Types of Wealth. He is, as far as I can tell, probably around 33 years old and has nearly 640,000 LinkedIn followers. Full disclosure—I don’t know Sahil, but I do know his talented sister Sonali Bloom.

The thing about Sahil is that he is trading off his curiosity and framing his content in terms of learning. His newsletter, appropriately, is called “The Curiosity Chronicle.” Basically, he says, we’re both interested in topic X. Let’s explore it together. This is a valuable way to approach a topic, though different from, say, an expert reflecting on their decades of experience in a field. I also like that he didn’t wait for anyone’s permission to start writing.

In wondering who might fit this bill in the market research world, I ended up coming across quite a few talented young MR bloggers and thought leaders that are well worth paying attention to.

I started with a post on LinkedIn to crowdsource candidates and specified that they be 35 or younger. Thirty-five is a somewhat arbitrary cutoff (my brain/body changed more between 40 and 41 than 35 and 36). Still, I had to go with something.

I also looked at things like Greenbook’s Future List and the Significant Insights Global 30 Under 30, scanned Annie Petit’s wonderful market research Bluesky starter pack, and I did some poking around on my own. Things like the Greenbook Future List are great for highlighting breakthrough talent in the field, but honorees do not necessarily write about the industry and in fact many don’t.

So what young market researchers are out there blogging about the industry, leading us along on their own personal and professional journeys? I present the following list, the Whiskey Tango Research Bot’s top ten for young market research bloggers. You can find their writing on LinkedIn, Bluesky, X, personal blogs, corporate blogs, and industry publications. They are listed in no particular order.

Marin Mrša – Marin is the founder and CEO of Peekator, an AI survey platform he’s been running for eight years. He writes and podcasts about the future of the research and insights industry, interviewing people from different angles to get a broader, more complete picture of where we’re headed. His motivation comes from a mix of personal curiosity and a drive to create genuinely useful, high-quality content that helps others think differently or go deeper.

Posts - https://content.peekator.com/industry-views

Podcasts - https://content.peekator.com/insights-series

Holly Friend – Holly is a freelance futures consultant and cultural strategist with an MRS certificate in market research. She is also a fiction writer. She is interested in “identif[ing] weird and wonderful patterns in how people are behaving today and us[ing] these to think about tomorrow.” Her work can be found on her personal website hollyfriend.com and also on Muck Rack. She is a Significant Insights Global 30 Under 30 honoree.

Cole Patterson – Cole has worn a lot of hats at Symmetric Sampling—panel recruitment, project management, social media management, AI research, and client service. What's been consistent during his tenure has been his love of writing on the blog. Typically tailored to panelists, his blog posts are a way to bridge the gap between market researchers and the people who make the research possible. They exist to build trust and relationships with Symmetric’s panelists, helping them understand why their opinions really do matter. You can read them at acop.com/blog.

Ariel Edwards-Levy – Ariel is an editor for polling and election analytics at CNN. She regularly posts on Bluesky, where she has 36,000 followers. Her posts focus on public opinion and news. She has articles linked on Muck Ruck.

Michael Hess – Michael is the CEO and cofounder of Emporia, a B2B research technology platform helping companies access high-quality insights from verified professionals around the world. He writes “This Week in Research (twir)”—a weekly industry roundup that tracks the biggest developments across research, AI, and synthetic data. He started TWIR to bring more clarity and perspective to a noisy space and to help other leaders stay informed without needing to follow a dozen newsletters. You can read and listen to the AI-generated podcast of twir every Friday on LinkedIn or at emporiaresearch.com/blog.

Marlen Ramirez – Marlen is the news and content editor at Quirk’s Media where she writes about research studies, methodologies, tools and techniques, and general

happenings within the industry. She’s motivated to understand the industry more in depth by learning and writing about how research approaches and methodologies are used by leading brands and research companies. On a broader level, she is motivated knowing that insights professionals are reading this content and learning too. All her articles can be found at www.quirks.com/articles/author/marlen-ramirez.

Artiom Enkov – Artiom is the VP, Insights & Analytics at Gener8, a data company that rewards users for sharing their clickstream, eReceipt, and app usage data. Among other things, his team develops new research capabilities and product features and drives content marketing efforts through LinkedIn research snapshots and longer-form articles. Artiom centers his writing on the latest passive data use cases and capabilities, often drawing from recent projects and client work. “There's something powerful about putting your thoughts and ideas on paper,” Artiom says. “It forces clarity—helping you articulate what you're building, why it matters, and where it’s headed. It also reveals capability gaps, guiding what to strengthen next and shaping product roadmap priorities.”

He publishes new articles every other week on https://www.gener8labs.ai/insights and has an X account at https://x.com/artiomenkov.

Kira Greenberg – Kira is a Senior Manager of Brand Insights at Pernod Ricard and a self-described “Research Nerd.” Fun fact: she won an essay contest at her alma mater, Vasser College. Kira has presented at numerous conferences and once participated in the AI vs. Humans: Qualitative Research Showdown on Voxpopme. Find her content on LinkedIn.

Jake Pryszlak – Jake is an Account Director at Savanta, having previously been at QuestionPro and YouGov. He is the producer of the weekly “ResearchGeek Newsletter” with practical tips and strategies to tackle your research challenges. His website

https://www.jakepryszlak.com

boasts 20,000 online followers. He has spoken at Advertising Week and Greenbook IIEX. You can find him on X at https://x.com/jakepryszlak?lang=en.

Aeton Lim – Aeton is an Innovation Consulting Manager at NielsenIQ. He is a 2025 Global Greenbook Future List honoree. He has a website at aetonlim.com and was featured on a February 2025 Greenbook podcast with Karen Lynch called “Future-Proofing Innovation.” He is speaking next week at IIEX Europe.

Let’s celebrate these creators and give their content the attention it deserves!

Thanks for reading.

-CW